The urban concept centres on a strong axial layout, anchored by the new Wilton House and its surrounding formal spaces. The Mall and Wilton House Gardens create two linear spines that structure the site, offering clear sightlines, walkable boulevards, and a sense of civic grandeur. These axes are framed by three-storey homes, reinforcing hierarchy and guiding movement through the site. Towards the edges, the urban grain softens, responding to existing landscape features and creating a more organic, low-density character. This transition from formal to informal planning ensures a balanced, legible neighbourhood that blends architectural heritage with contemporary placemaking.