So, you've done your SEO. Your website is ranking for important searches, your pages are optimised, your metadata is in place and you're starting to see results. Then suddenly, search changes. Instead of typing a question into Google and choosing a website from a list of blue links, potential clients are asking ChatGPT, Google Gemini, Microsoft Copilot, Claude, Perplexity and Google's AI search tools for recommendations and answers. This doesn't mean traditional SEO is dead.
