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HOME / MASTERPLANNING

Masterplanning that finds the best version of every site

We test what a site can really deliver, then shape it into a masterplan that works for the landscape, the community and the balance sheet. From first capacity study to promotion-ready vision, our proposals are designed to be approved and to be built.
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Aerial CGI of a residential masterplan in the South East by Fluid Architects

IN THIS SECTION

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Green & Grey Belt

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Urban Extensions

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FEASIBILITY & CAPACITY STUDIES

Feasibility & Capacity Studies

Understanding what a site can deliver before you commit

Every successful scheme starts with a clear picture of what a site can realistically accommodate. We test layouts, densities and housing mixes early, giving landowners, land promoters and developers a sound basis for decisions on acquisition, promotion and investment.

Our studies bring together site analysis, planning policy, constraints mapping and massing to establish a realistic development envelope. Each option is tested for yield, viability and deliverability, so the numbers stand up to scrutiny from investors, lenders and the local planning authority.

With architecture, masterplanning, planning and CGI under one roof, our feasibility work feeds straight into pre-application discussions, promotion strategies and planning submissions. That continuity reduces risk and saves time as a project moves forward.

Aerial masterplan layout from a site feasibility and capacity study by Fluid Architects

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LANDSCAPE-LED DESIGN

​Landscape-Led Design

Letting the landscape shape the masterplan

Landscape is often a site's greatest asset. When it informs the masterplan from the outset, rather than being treated as an afterthought at the end of the design process, it helps create places that are more distinctive, sustainable and enjoyable to live in. Our landscape-led approach to masterplanning starts by understanding a site's natural features, character and constraints.

We then use these qualities to shape proposals that respond to their surroundings, support biodiversity and create places where both people and nature can thrive. 

Considering landscape from the start allows a masterplan to make better use of natural assets such as topography, existing vegetation, watercourses, views and ecological features. These elements help define the structure and identity of a development, creating places that feel connected to their setting and distinctive in character.

A well-designed masterplan is about more than accommodating development. It is about creating healthy, sustainable environments that support wellbeing, encourage active lifestyles and offer easy access to green space. Thoughtful layouts can strengthen communities, improve connectivity and give future residents a better quality of life.

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GREEN & GREY BELT

Proposed G & B Infra.jpeg

​Green & Grey Belt

Making a clear, evidence-based case for release

Recent changes to national planning policy have opened up new opportunities on previously developed land and lower-performing parts of the Green Belt, now referred to as grey belt. Identifying which sites qualify, and presenting them convincingly, takes careful analysis.

We assess sites against the purposes of the Green Belt, openness and landscape sensitivity, then develop proposals that respond to their setting through considered massing, generous landscaping and well-defined, defensible edges.

Our masterplans, visual assessments and CGIs help landowners, land promoters and planning consultants show how development can sit comfortably in its context, supporting Local Plan representations and planning applications with clear, well-evidenced design.

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URBAN EXTNESIONS

​Urban Extensions

Planned growth that connects with the places around it

Urban extensions are some of the largest and most complex schemes a local authority will consider. We prepare masterplans that respond to the existing settlement, its character, movement patterns and community needs, so new neighbourhoods feel like a natural continuation of the town.

Our approach covers land use and density, phasing, movement and connectivity, green and blue infrastructure, and social infrastructure such as schools and local centres. Design codes and parameter plans give certainty to landowners, promoters, housebuilders and the council alike.

We work closely with planning consultants, technical teams and stakeholders from vision through to outline consent and beyond, supporting site allocations through the Local Plan process and keeping long-term schemes deliverable as they come forward in phases.

Site-wide masterplan for an urban extension with new streets, open space and local centre

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Go visit our project page to see working examples of our masterplanning

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